Chinese Community Health Plan Director of Marketing
The Director of Marketing is responsible for developing and executing marketing plans for CCHP and Chinese Hospital & Clinics. The marketing mix includes a range of activities from grassroots community outreach and earned media to traditional print, digital and social media. The Marketing strategies are developed through a collaborative team approach. The incumbent must demonstrate effective working relationships with C-level managers, community based organizations including members of the Board of Trustees, internal sales agents and other customer facing departments, members and patients and vendors & suppliers. Candidate must be able to communicate effectively and persuasively while ensuring compliance with state and federal regulatory requirements.